Someone once told me that his worst customers are actually his friends. Whenever a friend calls, the person would always demand the cheapest price for the highest quality product or services.
A good friend opened a restaurant, decided to pay her a visit with my family. The food was good and the service was better. When the bill came, the appetizers was actually free. I returned the bill and asked for the appetizers to be included into the bill.
She was shocked and came out to ask why. I told her that
“Friends should pay full price.”
In any business, its only purpose is to make money for the owners. I went to her restaurant is because I know she needed the customers and the promotion for her restaurant.
If friend opens a business and I know I have a need for their goods or services, I will become their customer and I aways pay full price. If the owner wants to return the favour, I would prefer better customer service, honest sales opinion or feedback.
I am not a business person but I understand that running a business requires a leap of faith and loads of support. For me, seeing a friend becoming successful is the best thing that we can do for them.
This is how we surround ourselves with successful people.