“Bigfoot Porn” Thought Me There is Market for Everything.

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I have wanted to write a book for a long time. I don’t know there is a market for it. I have been drafting the book for years. Even if there is, the market is saturated. So I procrastinated.

Someone showed me “Bigfoot porn“. As of writing, there were 2.4 million search results from Google.

I know nothing about “Bigfoot porn”. The purpose was to show me there is a market for anything. It is a slap on the face. The slap is a wake-up call that I am not unique. I am just like everyone else. It is a good thing.

This person has reframed and allowed me to connect many of life’s lessons.

If you have a business idea but everyone says it is a bad idea. Instead of feeling abandoned and disappointed, ask yourself why these people reject the idea? Could it be due to experience or an old belief that is not relevant anymore?

I grow up with my parents warning me that I should not go into a stranger’s car. Now we have ride-sharing where it is okay to get into a stranger’s car. My parents also warned me about sleeping in a stranger’s home. Now we have Airbnb.

The old don’ts have become multibillion-dollar ideas.

If everyone tells you that your idea is good, should you mortgage your house and pursue it? Probably not. The public has accepted your concept. Chances you will face strong headwinds in executing the idea as there could already be strong competitors in the segment.

Both trains of thoughts can go to the extreme, and it stops to make sense. Having a pet monkey may sound like a cute idea, but it is a bad idea. The monkey should stay in the jungle and roam free. For every good idea, there are many more bad ideas. My advice is to exercise your judgement carefully.

The Internet is a prominent place; it is big enough for us to create laser focus product, content or service for a small group of people. Some call this idea Minimum Viable Audience (MVA).

Target the smallest viable audience and serve the best that you can give. It is small enough that you need little or no capital investment. You can experiment, get feedback, and adjust your offerings. You know whether it is a good idea. If your audiences are happy, they tell others. If your customers cannot stop telling others about your product, that is the best form of marketing. The best kind of marketing is when the public talks about your product.

The idea of MVA is not new. Kevin Kelly coined the idea 1000 true fans back in 2008. Create a product or service for 1000 fans. The fans who are willing to pay you for your effort; these true fans will help you to sustain your living and allowing you to develop the necessary skill or product to serve them better.

If your true fans are willing to pay 100 USD a year, you will be making 100,000 USD a year! To many, this is a comfortable income, and you have the opportunity to create a product that your fans need. If you can only charge your product at a lower price, the number of faithful fans that you need will go up.

To know whether you have a good idea, you need to start small.

If you want to know whether your next app is a good idea, you should approach one customer and perform the functions manually. If the customer likes your product function, you may start to plan to develop the app or plan for automation.

If you want to know whether your book is a good idea, you should blog about it. The feedback from your readers will tell you whether you should continue to explore the idea. I have written many articles that barely has any reader. By not having any readers, it is still a form of feedback.

It means no one cares! Or you need better marketing for your idea.

How do you find your audience? I do not know. I am still struggling. There are many experts and guru who says they can help you for a fee. Maybe they can, but I think many cannot help you. Have they achieve success by themselves? Do your homework and get to your know guru better before committing your hard-earned money. She will show you all kinds of testimonials, but beware that she is only cherry-picking her results.

The only short cut is to keep sharing your work. Put in your best effort. Tell the universe that you are here to stay. Make so much noise that the world cannot ignore you. You are aiming at the smallest viable market with the best product that you can offer.

You can find your voice and your audience. There are no more gatekeepers to reject your ideas. Keep working on your plan and keep sharing it. There is a market for everything. Bigfoot porn is here to stay, and so is your next big idea.

Buy Your Freedom. Breakout from the Self-Made Prison

Chained
Chained

The year is coming to an end. Some of you may receive a year-end bonus for a job well done. How are you going to spend your money? My advice is to buy your freedom. 

Most of us live in a self-made prison. The prison door is unlocked, but we cannot leave. I am a typical case of SITCOM – Single Income Two Children and Oppressive Mortage. We have volunteered to put ourselves in prison in the name of family. 

We are holding to a job that we dislike just because it pays the bill. 

It does not have to be like this. The prison door is unlocked; there is no correctional officer. We can leave anytime. The outside world is scary, but it has wonders and dangers. I know I am too afraid to leave the prison. 

Are you willing to rot in your prison cell while wondering about the world has to offer? The employer would want you to stay because you are eager to exchange five days of slavery for two days of fake freedom. When you are old and desperate, you receive your walking papers because your presence is not aligned with the company direction anymore. 

I refuse to live my life in an unlock prison. I want to buy my freedom. Do not buy things. Buy freedom.  

It is not easy. We are doing something that is outside the prevailing beliefs. Other prisoners, including your loved ones, will tell you it is a bad idea. They inform you that they love you, and you should not expose yourself to such risk. Please stay inside the prison, at least you are sheltered from the weather. 

Hold their hands. Look straight into their eyes. Tell them that you will buy your freedom and you will show them how. 

Invest in yourself. The investment that offers the best return is investing in yourself. I am a book lover. I would give up a meal or a piece of new clothing for a book that I think will change my life. Not all books are 100% useful. If one sentence inside a book can change my life, I think it is money well spent. Give yourself the gift of knowledge. Knowledge will change how you see the world and how you work. If you are feeling trapped in your work, education can help you to escape. 

Cut back on buying material goods. I am not asking you to live like a monk. Instead, I am asking you to cut back on expenses that you do not need. If you enjoy an exotic meal over other materials goods, you should aggressively cut back on other materials goods and splurge on exotic meals. You will appreciate the experience of a good meal more than other things. There is no shame in admitting you enjoy something or experience that speak to you. The important thing is, you must know what you want and cut back on what you do not need. Freedom is not about having all the options. It is about choosing what you want.

I try not to spend money on things that I do not need. If I am buying something, for example, a piece of clothing. I make a point to throw or donate one clothing to make way for the new garment. This behaviour forces me to think deeper before I make any spontaneous purchase. Materialy speaking, we are living far healthier and wealthier than our grandparents. We do not need anything more to survive. 

You buy your freedom by buying fewer things. 

Volunteer your time for a useful cause. Spent one hour a week by helping out at any religious centre or community hall. These places always need excellent talents, such as you to help out. It is a perfect opportunity to practice your skill such as communication, coordination, budgeting and even cooking. You gain credibility through volunteering. You also make friends that will last a lifetime. When the time is right, opportunities will appear by itself. Sometimes freedom is not bought with money but with time and effort.

I have volunteered in feeding the homeless. No matter how difficult or frustrated I feel about my life or at my job, after each event, I go home and sleep like a baby. I did not change the world, but I know someone is not sleeping with an empty stomach. Having the ability to sleep well is freedom. 

Manage your money wisely. When you receive a paycheck, immediately pay yourself. It is not by spending the money. It is by automatically putting the money into an account that you do not usually access. The cash is untouchable. It could be for your children education or your first house. You may think that the money you saved is insignificant. It is tempting to buy something or go on holiday. No matter how little amount, you should keep the money. Your money will grow over time.

You can use the money for investment to generate passive income. With a passive income, you will have a lower dependency on your regular paycheck. With that, you have more options with your career choices, and you may choose to walk away from a job that you dislike. 

A millionaire in the United States on average has about seven different sources of income. You have worked hard for the money. It is time for the money to work hard for you. 

The price of freedom is not low. You will encounter setbacks. It is tempting to give up and remain in prison. Stay in the job that you hate; at least it helps to pay the bill. Is this the life that you want?

You have to dig deep. Plan your escape and take action. Life is never meant to be easy. You will suffer, and you will cry. It is the journey to buy back your freedom and break out from your self-made prison is life-defining. I do not guarantee happiness when you finally escaped the self-made prison. What I can guarantee is a life that is more fulfilling than a nine to five hamster wheel grind.