I have wanted to write a book for a long time. I don’t know there is a market for it. I have been drafting the book for years. Even if there is, the market is saturated. So I procrastinated.
Someone showed me “Bigfoot porn“. As of writing, there were 2.4 million search results from Google.
I know nothing about “Bigfoot porn”. The purpose was to show me there is a market for anything. It is a slap on the face. The slap is a wake-up call that I am not unique. I am just like everyone else. It is a good thing.
This person has reframed and allowed me to connect many of life’s lessons.
If you have a business idea but everyone says it is a bad idea. Instead of feeling abandoned and disappointed, ask yourself why these people reject the idea? Could it be due to experience or an old belief that is not relevant anymore?
I grow up with my parents warning me that I should not go into a stranger’s car. Now we have ride-sharing where it is okay to get into a stranger’s car. My parents also warned me about sleeping in a stranger’s home. Now we have Airbnb.
The old don’ts have become multibillion-dollar ideas.
If everyone tells you that your idea is good, should you mortgage your house and pursue it? Probably not. The public has accepted your concept. Chances you will face strong headwinds in executing the idea as there could already be strong competitors in the segment.
Both trains of thoughts can go to the extreme, and it stops to make sense. Having a pet monkey may sound like a cute idea, but it is a bad idea. The monkey should stay in the jungle and roam free. For every good idea, there are many more bad ideas. My advice is to exercise your judgement carefully.
The Internet is a prominent place; it is big enough for us to create laser focus product, content or service for a small group of people. Some call this idea Minimum Viable Audience (MVA).
Target the smallest viable audience and serve the best that you can give. It is small enough that you need little or no capital investment. You can experiment, get feedback, and adjust your offerings. You know whether it is a good idea. If your audiences are happy, they tell others. If your customers cannot stop telling others about your product, that is the best form of marketing. The best kind of marketing is when the public talks about your product.
The idea of MVA is not new. Kevin Kelly coined the idea 1000 true fans back in 2008. Create a product or service for 1000 fans. The fans who are willing to pay you for your effort; these true fans will help you to sustain your living and allowing you to develop the necessary skill or product to serve them better.
If your true fans are willing to pay 100 USD a year, you will be making 100,000 USD a year! To many, this is a comfortable income, and you have the opportunity to create a product that your fans need. If you can only charge your product at a lower price, the number of faithful fans that you need will go up.
To know whether you have a good idea, you need to start small.
If you want to know whether your next app is a good idea, you should approach one customer and perform the functions manually. If the customer likes your product function, you may start to plan to develop the app or plan for automation.
If you want to know whether your book is a good idea, you should blog about it. The feedback from your readers will tell you whether you should continue to explore the idea. I have written many articles that barely has any reader. By not having any readers, it is still a form of feedback.
It means no one cares! Or you need better marketing for your idea.
How do you find your audience? I do not know. I am still struggling. There are many experts and guru who says they can help you for a fee. Maybe they can, but I think many cannot help you. Have they achieve success by themselves? Do your homework and get to your know guru better before committing your hard-earned money. She will show you all kinds of testimonials, but beware that she is only cherry-picking her results.
The only short cut is to keep sharing your work. Put in your best effort. Tell the universe that you are here to stay. Make so much noise that the world cannot ignore you. You are aiming at the smallest viable market with the best product that you can offer.
You can find your voice and your audience. There are no more gatekeepers to reject your ideas. Keep working on your plan and keep sharing it. There is a market for everything. Bigfoot porn is here to stay, and so is your next big idea.